MARKET SEGMENTATION & PLANNING SOLUTIONS
Transform Your Go-to-Market Strategy
Discover and visualize market opportunities. Build a better pipeline and exceed your revenue goals.
3.3x
Leading companies are 3.3x more likely to regularly review their target market. Source: InsideView, The State of Sales and Marketing Alignment Report, 2018.

Discover and visualize new markets for growth
Identify your best customers, and use real-time information to visualize and plan your GTM strategy. Discover your total addressable market (TAM), find look-a-like accounts, and execute your GTM strategy with speed and certainty. Lastly, analyze your performance against target markets at every stage of the funnel to improve execution.
Clean and enrich incoming leads
Get the most complete view of your leads with rich demographic and firmographic data to reduce form abandonment, increase lead volume and conversions, and speed engagement. Score and route leads based on a complete, current picture of the contact and their company.

%
of marketers experienced a positive impact since adopting ABM
Source: Forrester blog: Does ABM Help Produce Better Revenue Results?
Start with hyper-focused targeted lists
The best starting point for any campaign is clean, accurate data so you know who to target and when to engage. Build targeted account-based marketing lists to focus on the best opportunities, and you’ll increase efficiency, ROI, and sales’ chance to close more deals.
Fuel marketing initiatives with custom data

Sample intent topics for HR
What’s your level of go-to-market maturity?
Here’s where other B2B companies place themselves.*
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Fragmented
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Automated
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Aligned
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Orchestrated
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Dominant
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Fragmented
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Automated
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Aligned
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Orchestrated
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