APIs for Customers | Sales and Marketing APIs | InsideView


Flow intelligent data into your company’s sales and marketing systems and applications in a customized way.

Boost the performance of your sales and marketing systems

Your company’s sales and marketing systems and applications are only as good as the data they run on. Get access to InsideView’s Targeting Intelligence via APIs for a tailored data solution.

Our APIs are for:

Companies that want to customize how they flow InsideView data into their sales or marketing automation systems

Companies that want to pipe InsideView data and insights into a custom-built solution, unique to their company or industry

Companies that want to leverage our data in sales or marketing automation systems not currently integrated with InsideView

Examples Of Use Cases For Our APIs

Clean and append data

Build routines to automatically and regularly clean your customer and contact data.

  • Make more informed marketing and sales decisions
  • Run highly targeted campaigns
  • Plan and map territories more effectively
  • Find and connect with the right people
  • Engage in more productive sales conversations
  • Keep track of contacts within key accounts
  • Avoid the errors and time sink of manual data entry

Find ideal prospects

Create company and contact lists on demand based on firmographics, contact details, and business triggers.

  • Request leads that match your ideal customer profile to grow your total addressable market
  • Find net new contacts within prospect accounts for more effective account-based marketing

Enrich leads and web forms
Automatically enrich leads with missing information as they enter your CRM or marketing automation application, so you can:

  • Simplify web forms to increase completion rates
  • Turn incomplete, inaccurate lead records into MQLs
  • Score and route leads more quickly and effectively
  • Run highly targeted campaigns


increase in lead-to-opp conversions – Zuora


growth in leads per quarter – Gainsight


increase in wins from marketing sourced leads – Gainsight


of leads were incomplete and are now enriched - Balihoo

Get timely insights on target companies

Discover business triggers about key accounts and prospects, with relevant news articles delivered directly into your CRM, mobile device, or other application, so you can:

  • Prioritize prospects
  • Better understand and engage with prospects
  • Identify cross-sell and upsell opportunities
  • Proactively address changes in key accounts to reduce customer churn

Push customer information to the field

Deliver real-time company and contact data and timely news to field sales and service reps, so they can:

  • Prioritize and prepare for calls
  • Maximize route efficiency
  • Find additional prospects within their territory

A Choice Of APIs

Data & Enrich APIs

Access and transfer up to 40+ fields of company and contact information into your applications, including firmographics, full contact profiles, family trees, and more. Retrieve records one at a time or in bulk.


Insights API

Set up watchlists and receive news articles for target companies based on 18 common business triggers (news agents), including leadership changes, new offerings, acquisitions, expanding operations, cutting costs, outperforming, litigation, real estate deals, bankruptcy filings, and more. The API returns a listing and you can click through to the full articles.


Target API

Receive leads that match your ideal customer profile and create highly targeted prospect lists based on company firmographics, contact details, and news insights.


Tech Profiler APIs

Integrate technology profiles into your application in one of two ways. Build and retrieve targeted company lists filtered by specific technologies and/or fetch complete individual company technology profiles.


Explore Our Rich, Contextual Data

Append up to 40+ data fields

  • Company firmographics
  • Contact information
  • Industry codes and descriptions
  • Financials
  • And more

See complete list

Track 18 common business triggers

  • Leadership changes
  • New offerings
  • Acquisitions
  • Under and outperforming
  • Litigation
  • And more

See complete list

The InsideView Advantage

InsideView solutions are powered by the InsideView Platform, the industry's most reliable, relevant, and rich source of B2B data and intelligence.